PIVSKI MUDRACI BREWERY
Rebranding, logo, label, product.
2021. – today
A CRAFT BEER REVOLUTION
PIVSKI MUDRACI BREWERY REDESIGN
LOGO & LABEL
At the outset of my collaboration with the “Pivski Mudraci” brewery, the primary focus was to develop a new logo and packaging label that would set the stage for the brand’s redesign. Working alongside the brewery’s owners, we collectively agreed on a logo that encapsulated the essence of their brewing philosophy and served as the foundation for the brand’s new visual identity.
Designing the packaging and labels for “Pivski Mudraci” was the most rewarding part of this project. It was a delightful blend of illustration, planning, composition, and fusion, all coming together to create the first label. This process allowed me to give life to the brand’s story, introducing the “sages” who guide us and share their knowledge of the craft beer world.
To complement the brewery’s new visual identity, I designed a responsive website with a slightly retro aesthetic. The site incorporates the brand’s distinctive elements and patterns throughout, providing a cohesive and immersive experience for visitors.
By exploring the “Pivski Mudraci” website, users can delve into the brewery’s story, discover their unique beer offerings, and connect with the passionate team behind it all. The website is a testament to the brewery’s dedication to crafting exceptional beer and sharing it with the world.
RECOGNITION & SUCCESS
The comprehensive redesign of the “Pivski Mudraci” brewery garnered recognition from SPAR as part of the “Startaj Hrvatska” project. The brewery’s journey from brewing beer in an attic to perfecting their recipes and final products has been well-documented, capturing the hearts of beer enthusiasts and casual drinkers alike.
As a creative designer, I take immense pride in my work with the “Pivski Mudraci” brewery. Through the collaborative process of rebranding and redesigning their business, we were able to create a distinctive and memorable brand identity that resonates with their audience.