LIMONA BRAND MATERIALS
POS materials
2022.
CAPTURING THE ESSENCE OF THE
MEDITERRANEAN: DESIGN FOR LIMONA
INTRODUCTION
Limona, a mildly carbonated soft drink born in the Mediterranean, embodies the vibrant spirit and refreshing flavors of its homeland. As a creative designer, I was tasked with designing flyers, B2 posters, and neck hangers that would showcase the brand’s unique character, inspired by the lush lemon fields and the rich culture of the region. The project allowed me to bring the essence of Croatia and the Adriatic Sea to life through a captivating visual language.
DESIGN APPROACH
Drawing on the beauty of the Mediterranean landscape, I chose summer colors and tones to infuse the designs with a sense of warmth and vitality. The flyers, posters, and neck hangers all harmoniously blend these colors, capturing the refreshing and sweet nature of Limona. My designs reflect the brand’s commitment to using natural ingredients, free from artificial colors and additives, while evoking the enchanting charm of the Mediterranean.
CONCLUSION
The Limona design project showcases my ability to create visually engaging marketing materials that resonate with the brand’s essence and values. By immersing myself in the Mediterranean’s captivating atmosphere, I was able to translate Limona’s unique story into designs that inspire both day and night enjoyment.
